Newsbrand Advertising
Advertise where people already trust what they're reading
Put your business in front of local readers in print, online, in their inbox and on social, across some of the most trusted news brands in the UK and Ireland.
Over 130 heritage news brands
130.6 million monthly page views
41.3 million social followers
Most advertising asks people to trust you. This starts with trust built in.
Local news is where people go to find out what's happening on their doorstep, and they believe what they read there. That trust rubs off on the businesses they see alongside it. Newsworks research shows ads in trusted news environments get a 261% higher click rate and a 51% stronger conversion rate, and brands seen there enjoy 60% higher perceived quality.
Localeyes is part of Iconic Media Group, so this isn't space we're reselling. These are our news brands, and you get direct access to them, planned by people who know which titles, formats and audiences suit your business.
Seven ways to reach a trusted local audience
Display ads
Digital advertising across our news websites, from banners to full homepage takeovers, in a high-attention environment where display gets 40% more attention than general display.
Print ads
Advertising in local newspapers, still read cover to cover by a loyal, trusting audience.
Magazines
Lifestyle and specialist titles that reach readers with time to take in what they're reading.
Newsletters
Your business inside email newsletters readers have chosen to receive.
Newsbrand social
Sponsored posts on our news brands' own social channels, reaching a combined 41.3 million followers.
Sponsored content
An editorial-style feature about your business.
Video advertising
Short video ads shown to a local audience you choose, across our news sites and social channels.
Plan my newsbrand campaign
Tell us your area, audience and goals, and we'll plan the right titles, formats and timing for your budget.
Trusted reach, planned properly
Trusted
Direct access to over 130 heritage news brands, and a 4.9/5 client rating. You'll see exactly what your media costs and what it delivers.
Personal
A dedicated account manager plans and books your whole campaign across print, digital and social, so you're not juggling separate bookings.
Focused
Newsbrand advertising is recommended when it's the right fit for your goals, and paired with your website, search and social so the attention it creates turns into enquiries.
News brands' effectiveness has nearly doubled since 2018, yet they get around 4% of average media investment against a recommended 10%+. That's headroom your competitors aren't using.
Real businesses, real response
50%
Strictly Sweets
Doubled
Horizon Leisure Trust
83,352
Police Service of Northern Ireland
Print wrap
Larne FC
What happens after you get in touch
Tell us who you want to reach.
Area, audience and what you want people to do.
We plan the mix.
The right titles, formats and timing for your budget, with creative included if you need it.
We launch and report.
Your campaign goes live and we report on reach, clicks and response.
Your questions, answered
Does print advertising still work?
Yes. Local newspaper readers remain loyal and trusting, and pairing print with digital extends that reach further.
Can you design my advert?
Yes, our in-house creative team can design print and digital ads for you.
Which areas can I advertise in?
Our titles cover towns, cities and regions across the UK and Ireland, including Birmingham, Bristol, Edinburgh, Leeds, Liverpool, London, Manchester, Milton Keynes, Newcastle, Peterborough, Portsmouth, Preston, Sheffield, Sunderland and Yorkshire.
What's the minimum spend?
No, there's no minimum spend. Whatever your budget, your local account manager will talk you through the options and help you find what works best for your business.
Why book through Localeyes instead of the newspaper directly?
You are booking directly: these are our news brands. The difference is that your campaign is planned alongside the rest of your marketing, by one person who knows your business.
Local marketing, built on the trust of the UK's biggest local news brands
Localeyes delivers complete marketing and digital growth for local businesses: websites and web care, SEO, paid search, social, digital PR, sponsored content and newsbrand advertising. Our experts focus on measurable results, backed by a 4.9 Google rating from over 170 clients. And as part of Iconic Media Group, we build on more than 150 years of helping local businesses grow.
4.9/5
on Google
130.6 million
monthly page views
41.3 million
social followers
450+
websites built and managed