Websites
How MNA Digital transformed user engagement and doubled leads with a new website for Rydale Windows
INCREASE IN FORM FILLS
PAGE SCROLL BOOST
THE CHALLENGE
Revitalising Rydale Windows’ for Effective Lead Generation
Rydale Windows, a trusted player in the home improvement industry, faced the challenge of turning their website into a more efficient lead-generation tool. Despite being an established business, their old site struggled to engage visitors effectively, leaving potential leads unexplored. Rydale Windows knew they needed a fresh approach to improve user experience and ensure that website visits translated into actionable outcomes.
After launching their MNA Digital-designed website, Rydale Windows witnessed a dramatic improvement in user engagement and lead quality, reshaping the way their customers interacted with them online.
OUR APPROACH
To address these challenges, the new website focused on:
- A cleaner, more engaging design: With a modern aesthetic and clearer calls-to-action, the site aimed to guide visitors toward conversion.
- Optimised content: The updated website incorporated valuable, easy-to-navigate content tailored to the audience's needs, offering comprehensive information to educate and engage potential customers.
- Data-driven user insights: TThe strategy prioritised elements like enhanced scrolling functionality, concise forms, and strategic placement of key content to improve user behaviours that predict conversions.
Since launching the new website, Rydale Windows has achieved exceptional results:
The business experienced a 87% jump in form fill submissions, increasing the monthly average from 30 (in 2023) to 56 after launch in 2024. This uplift means more interested buyers are reaching their sales pipeline.
Active user engagement saw a remarkable 123% year-on-year increase, reflecting visitors’ longer interaction with the improved website.
The likelihood of users scrolling down the page increased by 86%, showing that the content organisation and design changes effectively drew users deeper into the website’s information.
Despite seeing a drop in overall traffic, the quality of visitors improved dramatically. The data suggests that while fewer users landed on the website, they were more qualified and actively interested, resulting in better lead quality. This aligns closely with a potential change in Rydale Windows’ external marketing tactics.
Expert Insights
Driving Sustainable Growth Through User-Centric Website Design
“Creating a new website for Rydale Windows wasn’t just about numbers. We introduced functionality and user-centric design elements that aligned perfectly with Rydale Windows’ target audience.
“Instead of focusing solely on driving more traffic, the strategy put an emphasis on attracting the right traffic and enhancing the customer experience, leading to sustainable growth in leads and conversions.”
Tom Evans
Website Design & Fulfilment Manager
“The success of the new website is clear – not only are visitors engaging more with the site, but more of them are taking meaningful actions by submitting their information. Rydale Windows now stands as a fantastic example of how enhancing user experience and web content can convert traffic into tangible results.”
Stuart Perkins
Digital Sales Leader
“Creating a new website for Rydale Windows wasn’t just about numbers. We introduced functionality and user-centric design elements that aligned perfectly with Rydale Windows’ target audience.
“Instead of focusing solely on driving more traffic, the strategy put an emphasis on attracting the right traffic and enhancing the customer experience, leading to sustainable growth in leads and conversions.”
Tom Evans
Website Design & Fulfilment Manager
“Creating a new website for Rydale Windows wasn’t just about numbers. We introduced functionality and user-centric design elements that aligned perfectly with Rydale Windows’ target audience.
“Instead of focusing solely on driving more traffic, the strategy put an emphasis on attracting the right traffic and enhancing the customer experience, leading to sustainable growth in leads and conversions.”
Tom Evans
Website Design & Fulfilment Manager
“The success of the new website is clear – not only are visitors engaging more with the site, but more of them are taking meaningful actions by submitting their information. Rydale Windows now stands as a fantastic example of how enhancing user experience and web content can convert traffic into tangible results.”
Stuart Perkins
Digital Sales Leader
Before & After
The Visual Transformation
Before
After
